Privacy Policy

Smart Home Design London LTD ("we," "our," or "us") is committed to protecting your privacy and ensuring transparency in how we collect, use, and safeguard your personal information. This Privacy Policy explains our data practices in detail, covering cookies, analytics tools, advertising technologies, lead forms, and your rights as a user.

Our registered office is located at 158 Horn Lane, London, England, W3 6PH (Company Number: 15812018). You can contact us at any time by emailing [email protected].

By using this website, you acknowledge that you have read and understood this Privacy Policy. Changes to this policy will be communicated via a homepage banner at least 14 days before taking effect. We encourage you to review this page periodically for updates.

1. Cookie Categories

We divide the cookies used on this website into three distinct categories. Each category serves a different purpose, and your ability to control them varies based on their function.

1.1 Essential Cookies

These cookies are strictly necessary for the core functionality of our website. They enable basic features such as page navigation, session management, and security protections. Without these cookies, the website cannot function properly.

Examples: session_id, csrf_token, cookie_consent_status
Consent required: No. These cookies are activated automatically.
Retention: Session duration or up to 12 months for preference storage.

1.2 Analytics Cookies

Analytics cookies help us measure website traffic, understand user behavior, and evaluate site performance. This data allows us to improve the user experience by identifying which pages are most visited, where users spend the most time, and how navigation patterns flow through the site.

Tools: Google Analytics 4
Examples: _ga, _ga_XXXXXXX, _gid, _gat
Consent required: Yes. These cookies are activated only after you accept them.
Retention: Up to 14 months.

1.3 Marketing / Advertising Cookies

Marketing cookies are used to deliver advertisements that are relevant to your interests. They also help us measure the effectiveness of our advertising campaigns across various platforms. These cookies track your browsing activity to build a profile of your interests and show you relevant ads on other websites you visit.

Consent required: Yes. These cookies are activated only after you accept them.
Retention: Up to 540 days (Google Ads default).

2. Marketing Cookies: Detailed Disclosures

2a. Third-Party Ad Serving

Third-party vendors, including Google, use cookies to serve ads based on a user's previous visits to this website and other sites on the internet.

2b. Advertising Partners

We may work with advertising partners such as Google and Meta to deliver advertisements tailored to your interests across various websites and platforms.

2c. Remarketing

We may use remarketing services to advertise to previous visitors of our website. After visiting our site, you may see our ads on other websites, apps, or platforms you visit.

2d. YouTube and Display Network

Advertisements may appear across Google services including YouTube, Gmail, and the Google Display Network.

2e. Tracking Technologies

We use the following tracking technologies on this website:

Cookies (first-party and third-party)
Tracking pixels (Google Ads tag / gtag.js, Meta Pixel)
Device identifiers (browser fingerprint, IP address)
Conversion event tags

2f. Advertising Measurement

We use conversion tracking to understand which advertisements lead to actions on our website, such as form submissions, calls, or purchases. This allows us to measure campaign effectiveness and allocate budget appropriately. Conversion data may be shared with Google Ads and Meta.

2g. Technologies in Use

Advertising and analytics technologies active on this site:

Google Ads (gtag.js / Google Tag Manager)
Google Analytics 4
Google Remarketing Tag
Meta Pixel (Facebook / Instagram)

2h. Opt-Out from Personalized Advertising

You may opt out of personalized advertising at any time:

Google Ads Settings: https://adssettings.google.com
Your Online Choices (EU): https://www.youronlinechoices.eu
Network Advertising Initiative: https://optout.networkadvertising.org
Digital Advertising Alliance: https://optout.aboutads.info

Opting out does not remove ads entirely. You will continue to see non-personalized advertisements.

2i. Cookie Preference Management

You can manage your cookie preferences at any time by clicking the Manage cookie preferences link, available in the website footer and within this policy. This opens a panel where you can accept or reject each cookie category independently. Essential cookies remain active at all times.

3. Consent Requirements

Our consent banner provides three options: "Accept All," "Reject Non-Essential," and "Manage Preferences." Marketing and analytics cookies are not activated until you explicitly accept them. Your choice is stored in your browser's local storage for 12 months. The banner can be dismissed without accepting, in which case only essential cookies remain active. The banner links directly to this Privacy Policy page.

Consent Statement

By clicking "Accept All Cookies," you consent to the storing of cookies on your device for analytics and advertising purposes, including personalized advertising delivered by Google and Meta. You may withdraw consent at any time through the cookie preferences panel without affecting the lawfulness of processing that occurred before withdrawal.

EEA / UK Users

Users in the European Economic Area and the United Kingdom receive this consent notice in compliance with the General Data Protection Regulation (GDPR) and UK GDPR. Marketing and analytics cookies are activated solely after explicit, informed, freely given consent under GDPR Article 6(1)(a). Consent is recorded with a timestamp and may be audited upon request.

Withdrawal of Consent

You may withdraw consent at any time by clicking "Manage cookie preferences" in the website footer, or by clearing cookies via your browser settings. Withdrawal does not affect processing that occurred while consent was valid.

4. Data Sharing with Advertising Partners

We share certain data with advertising partners for campaign delivery and measurement. Recipients and the data categories shared include:

Google LLC: cookie identifiers, conversion events, anonymized behavioral data, remarketing lists. Governed by Google's Privacy Policy: https://policies.google.com/privacy
Meta Platforms, Inc.: pixel events, conversion data, custom audiences. Governed by Meta's Data Policy: https://www.facebook.com/privacy/policy

We do not sell personal data. All transfers to Google and Meta operate under Standard Contractual Clauses where applicable. Data is processed for ad targeting and campaign measurement only and is not resold to unaffiliated third parties.

Google and Meta may use this data across their own platforms in accordance with their respective policies. We encourage users to review those policies directly.

5. Lead Forms and Contact Requests

When you submit a contact form, request a consultation, or register interest in our smart home installation services, we collect the information you provide. This typically includes: full name, email address, phone number, selected service category, and your message or comments.

Legal basis: consent (GDPR Art. 6.1.a) and, where a service relationship exists, performance of a contract (GDPR Art. 6.1.b).

Retention: form submission data is retained for up to 2 years from the date of submission, unless a longer period is required by applicable law.

You may request deletion of your data at any time by contacting us at [email protected].

A link to this Privacy Policy appears adjacent to every submission button on this site. Submitting a form constitutes acknowledgment of this policy.

6. Google Services and Advertising

This website uses the following Google services:

Google Analytics 4: collects anonymized usage data, device info, and behavioral signals. IP anonymization is enabled. Data retention is set to 14 months. Users may opt out via the Google Analytics Opt-out Browser Add-on: https://tools.google.com/dlpage/gaoptout
Google Ads Conversion Tracking: records when a user completes a defined action (form submission, call, purchase) after clicking one of our ads. This data is used solely for measuring ad campaign performance.
Google Remarketing: allows us to show ads to previous visitors across Google's network. Remarketing lists are not created from sensitive data categories (health, finance, religion, sexual orientation).
Google Tag Manager: deploys tracking tags on our behalf. No personal data is collected by GTM itself; it acts as a container for the tags listed above.

Google's advertising products are governed by: https://policies.google.com/technologies/ads

7. Meta Advertising Services

This website uses the Meta Pixel to measure the effectiveness of our advertising on Facebook and Instagram. The pixel may record:

Page views and time on site
Specific conversion events (form submissions, purchases)
Custom audience membership for retargeting purposes

We do not use the Meta Pixel to collect sensitive personal data, nor to target users based on health status, financial situation, religion, political views, sexual orientation, or any other special-category attribute prohibited under Meta's advertising policies.

Meta acts as an independent data controller for data collected via its Pixel and processed within its own platform. Refer to Meta's Data Policy: https://www.facebook.com/privacy/policy

To manage your ad preferences on Meta platforms, visit: https://www.facebook.com/adpreferences/

8. Prohibited Content Self-Declaration

This website does not promote, sell, or facilitate access to prohibited product or service categories including but not limited to: weapons, controlled substances, counterfeit goods, gambling services (unlicensed), adult content, or services that make misleading health or financial claims. All advertising conducted through Google Ads and Meta Ads complies with the respective platform policies in full.

9. Landing Page Integrity Statement

The content of this website accurately represents the products and services advertised. No bait-and-switch practices are employed. The experience delivered to users arriving from paid advertisements is identical to the experience for all other visitors. Cloaking, automatic redirects, and content variation by traffic source are not used on this website.

10. Children's Privacy

This website is not directed at individuals under the age of 16. We do not knowingly collect personal data from minors. If we discover that data has been collected from a person under 16 without verifiable parental consent, we will delete it promptly. Contact us at [email protected] if you believe we have received data from a minor.

11. International Data Transfers

Personal data collected through this website may be transferred to and processed in countries outside the European Economic Area, including the United States, where Google LLC and Meta Platforms, Inc. are based.

These transfers are conducted under Standard Contractual Clauses (SCCs) approved by the European Commission, which provide appropriate safeguards for personal data. A copy of the applicable SCCs can be requested by contacting us directly at [email protected].

12. Your Rights (GDPR Articles 15-22)

If you are located in the EEA or UK, you have the following rights:

Access (Art. 15): request a copy of data we hold about you.
Rectification (Art. 16): correct inaccurate or incomplete data.
Erasure (Art. 17): request deletion ("right to be forgotten").
Restriction (Art. 18): limit how we process your data.
Portability (Art. 20): receive your data in a structured, machine-readable format.
Objection (Art. 21): object to processing based on legitimate interest.
Withdraw consent (Art. 7.3): revoke consent at any time without penalty.

To exercise any right, email us at [email protected]. We will respond within 30 days. You also have the right to lodge a complaint with your local supervisory authority:

EU users: https://edpb.europa.eu
UK users: https://ico.org.uk

13. What Data We Collect

We may collect the following types of personal and non-personal data when you use this website:

Full name
Email address
Phone number
IP address
Browser type and version
Device type and operating system
Cookies and tracking identifiers
Usage data (pages visited, time on site, click paths)
Form submission content (messages, selected services, comments)
Conversion events (form submits, calls, purchases)

14. Legal Basis for Processing (GDPR Art. 6)

For each data type, we rely on the following legal bases:

Data Type	Legal Basis
Contact form data	Consent (Art. 6.1.a) and contract performance (Art. 6.1.b)
Analytics data	Consent (Art. 6.1.a)
Marketing / remarketing data	Consent (Art. 6.1.a)
Security and fraud prevention	Legitimate interest (Art. 6.1.f)

15. Retention Periods

We retain personal data only as long as necessary for the purposes described in this policy. Specific retention periods by category:

Data Category	Retention Period
Contact form submissions	2 years
Analytics data (GA4)	14 months
Marketing cookies (Google Ads)	Up to 540 days
Email communications	Duration of relationship + 1 year
Server logs	90 days
Cookie consent records	3 years (audit requirement)